Ride the waves with style.
Shaping Surfing’s Legacy
Paul Strauch is a legendary figure in the world of surfing, renowned for his pioneering contributions and enduring impact on the sport. As the inventor of the “Cheater Five” maneuver, Paul has left an indelible mark on surfing, blending style, creativity, and technical skill. His deep connection to the ocean and his dedication to the surf community have made him a respected leader, both in and out of the water.
Beyond his athletic skill, Paul has been a passionate advocate for ocean conservation and the preservation of surfing culture. With decades of experience riding waves around the globe, Paul Strauch continues to inspire generations of surfers with his grace, innovation, and unwavering spirit.
Duke’s Surf Team
The Duke Surf Team was a pioneering group of surfers led by Duke Kahanamoku, widely regarded as the father of modern surfing. Comprised of some of the most talented and passionate surfers of their time, the team was instrumental in popularizing the sport of surfing beyond the shores of Hawaii. Under Duke’s leadership, the team not only excelled in competitions but also embodied the spirit of aloha, promoting surfing as a way of life that emphasized respect, camaraderie, and a deep connection to the ocean. The Duke Surf Team's influence helped shape the evolution of surfing, setting the stage for it to become a global phenomenon. Their legacy lives on through the countless surfers they inspired and the timeless values they upheld.
“I learned it’s just so much easier to look at life with a smile, and be happy than it is to be unhappy.”
Paul Strauch Jr.
